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Açotubo: The steel giant that started because of a frost

Episode #219 of the #FromZeroToTheTop podcast tells the story of Açotubo, a company with just over 50 years of history in the steel industry. Founded in 1974 by three brothers, the company began its journey in a challenging scenario and, over the decades, has become a reference in Brazil, with revenues reaching around R$2 billion in 2024. Bruno Bassi, the company's CEO and a member of the company's second generation, shared, in the interview, the challenges of the pandemic, the importance of innovation and digitalization, and how Açotubo remains competitive in a global scenario. Episode chapters: 00:03:15 - Açotubo was founded over 50 years ago 00:04:30 - The frost that changed the history of the Bassi family 00:10:53 - Açotubo's revenue and size in 2025 00:12:59 - The variation in the price of steel and Trump's tariffs 00:17:41 - The optimism of entrepreneurs in Brazil 00:18:43 - The career of Bruno Bassi, CEO of Açotubo 00:23:07 - The succession process in a family business 00:29:00 - How to prepare to become CEO 00:36:15 - How to implement changes in the board of directors of a family business 00:37:33 - The most difficult moment for Açotubo 00:40:24 - Which book does Açotubo's CEO recommend Join our WhatsApp Channel, with exclusive content: https://whatsapp.com/channel/0029Vakv... Check out the full list of episodes at: https://www.infomoney.com.br/negocios... Script and presentation: Mariana Amaro InfoMoney multiplatform team: Anderson Oliveira, Camila Moura, Emilene Silva, Fabio Teixeira, Fernando Lima, Henrique Donadio Episode editor: Camila Moura Multiplatform manager: Thales Calipo Editor: Mariana Segala General director: Matheus Lombardi ABOUT DO ZERO AO TOPO: In more than 200 episodes, the business videocast/podcast Do Zero ao Topo tells the story of the entrepreneurs and businesspeople behind the largest companies in the country. In each episode, we interview a founder, in a frank conversation about how they started their business, the challenges faced over the years, the uncertainties and the decisive moments for the company. #FromZeroToTheTop #ZeroToTheTop #açotube

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