Is SEO Dead? Or Is It Evolving Into AIO, AEO & AI-Driven Search скачать в хорошем качестве

Is SEO Dead? Or Is It Evolving Into AIO, AEO & AI-Driven Search

SEO isn't dead — it's evolving. In this episode of BARQAR Bites, Brad Smith sits down with SEO and digital expert Shaun Chojnacki to decode the future of search. Listen as they unpack how AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) are replacing old-school keyword tactics with smarter, context-heavy strategies that serve search engines better answers. Small and medium businesses now have an edge as long-tail conversational queries, voice search, and LLM-powered results grow — transforming traditional SEO into a new era of influence and authority. Key Takeaways SEO isn’t dead, but the era of keyword stuffing and short blog posts is. Search is evolving toward AI-powered and zero-click results. Businesses must focus on answering the questions users actually ask — in both simple and complex ways. AIO, AEO, and GEO are the new cornerstones of search visibility. Small businesses can leapfrog larger competitors by creating deep, localized, relevant content and establishing topical authority. Chapters & Timestamps 0:00 – Welcome & Episode Intro 0:30 – Why “Is SEO Dead?” is Trending 1:30 – How Search Has Changed (Zero Click, AI Answers) 3:00 – Long-Form Searches & Conversational Queries 4:30 – What is AIO (AI Optimization) 6:30 – Traditional SEO vs. AI-Powered SEO 8:00 – What is AEO (Answer Engine Optimization) 10:00 – Practical AEO Strategies 12:00 – What is GEO (Generative Engine Optimization) 13:30 – How to Improve GEO Results 15:00 – Outreach & Training the LLM 17:50 – How AI Levels the Playing Field for SMBs 19:30 – Actionable Steps for SMBs (Metrics, FAQs, Site Structure) 23:00 – Topical Authority Explained 25:00 – Final Thoughts & Closing