Ace Marketer Lauren Vaccarello & Peak XV’s Pieter Kemps on the Art of Brand Storytelling скачать в хорошем качестве

Ace Marketer Lauren Vaccarello & Peak XV’s Pieter Kemps on the Art of Brand Storytelling

Lauren Vaccarello, a seasoned marketing executive and currently the CMO at Weka, chats with Peak XV’s Pieter Kemps about her results-driven approach to marketing, digital campaigns, and brand storytelling. Drawing on her extensive experience at global enterprises like Salesforce, Lauren emphasizes the importance of alignment and shared goals between sales and marketing teams. She also provides insights into performance marketing, account-based marketing, the right time to market a product, hiring strategies, and leveraging AI as a resource. This conversation was recorded during our Surge 09 US immersion in February 2024. 01:18 From performance to brand marketing 06:00 On marketing as an artform 09:26 Pain points to powerful narratives 13:19 The right time to market a product 14:38 Brand marketing 101: How to optimize resources 19:58 Using account-based to drive goals 21:41 How to align marketing & sales teams 29:04 On defining your ideal customer profile 30:08 Marketing vs. Sales: Who to hire first? 32:14 The right time to hire a product marketer 34:38 How to hire well: The project interview 37:47 How to achieve monumental goals 40:44 Be bold: The key to memorable brand building