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A recorded presentation of the Michigan Farmer Market Vendor Journey Map, a no-cost resource designed for first-time farmers and food producers interested in selling their products at a Michigan Farmers Market. The journey map walks prospective vendors through each step leading up to their very first farmers market and is jam-packed with resources and insights from farmers market professionals on topics such as licensing and regulations, marketing and displays, and how to prepare for your first market. This content was developed by Madelina DiLisi, in partnership with Amanda Shreve and Emily Britton. More information about the Michigan Farmers Market Association (MIFMA), can be found here:https://mifma.org/ Per the USDA announcement on July 15, 2025, the Regional Food Business Centers program was terminated, prior to its original end date of July 2028. Because of this, the Great Lakes Midwest Regional Food Business Center halted operations on September 15, 2025 and was unable to responsibly launch the Business Builder Subaward and assistance programs. Please see our related press release (https://www.canr.msu.edu/news/usda-cl... ). Resources intended to help food and farm businesses will remain freely available on this website and additional resources can be found at https://foodsystems.msu.edu/resources About the Great Lakes Midwest Regional Food Business Center The Great Lakes Midwest Regional Food Business Center was dedicated to offering coordination, technical assistance, and capacity building opportunities for farmers, producers, and other food business owners in support of a more resilient and competitive food system. Michigan State University Center for Regional Food Systems (MI) (https://www.canr.msu.edu/foodsystems/) coordinated the Great Lakes Midwest Regional Food Business Center comprised of network coordinators – Chicago Food Policy Action Council (IL) (https://www.chicagofoodpolicy.com/) , Northwest Indiana Food Council (IN) (https://www.nwifoodcouncil.org/), Food Finance Institute of the University of Wisconsin System (WI) (https://foodfinanceinstitute.org/), and the Menominee Indian Tribe of Wisconsin Department of Agriculture and Food Systems (https://www.menominee-nsn.gov/Governm...) – who sought to take a transformational, rather than transactional, approach. Learn more at https://glm-rfbc.msu.edu