Anglo American - TUM Motion Graphics Animation скачать в хорошем качестве

Anglo American - TUM Motion Graphics Animation

Anglo American - Kumba Mine: The New Time Usage Model (TUM) When Anglo American, a global leader in sustainable mining, approached us, their goal was clear: develop a motion graphics explainer that introduced the new Time Usage Model (TUM) at Kumba Mine. The challenge was to translate a complex operational framework into an engaging, accessible video that communicated how TUM enhances efficiency, safety, and long-term sustainability. Project Objectives The animation aimed to educate teams and stakeholders about the structure and benefits of the new model while reflecting Anglo American’s commitment to responsible, community-oriented mining. Key goals included explaining how TUM standardises reporting, improves productivity, and reinforces operational safety. The video also needed to demonstrate the broader impact of the initiative as part of Anglo American’s “Burning Ambition” and Tswelopele programs. The Process Script Development & Storyboarding: We collaborated with their operations and communications teams to fully understand the TUM framework and its technical foundations. The script was structured to move logically from identifying inefficiencies to showcasing the model’s data-driven solutions. Visual planning focused on clarity, using cycle diagrams, infographics, and animated mining equipment to illustrate each process. Design & Animation: The visuals followed their clean corporate aesthetic, using their signature blue and beige palette and geometric linework inspired by topographic mapping. Animated trucks, shovels, and time symbols represented workflow precision, while motion charts and looping sequences visualised productive versus unproductive activities. The animation style maintained a balance between technical accuracy and visual engagement, ensuring comprehension across diverse audiences. Voiceover & Sound Design: A confident male narrator guided viewers through the model, his tone authoritative yet approachable. Upbeat background music reinforced momentum and progress, while subtle sound cues marked transitions between concepts. Production & Refinement: Every motion and transition was precisely timed to the narration, aligning visuals like the Value Driver Tree and Shovel Cycle Diagram with moments of explanation. Continuous collaboration with Anglo American ensured brand alignment, visual accuracy, and narrative clarity. The Impact The completed TUM video became a powerful internal training tool, simplifying a complex operational concept into a visually engaging learning experience. It improved understanding across departments, standardised communication, and boosted engagement during onboarding. Beyond clarity and consistency, the animation reflected their unwavering dedication to efficiency, safety, and sustainable growth. Enjoyed this project showcase? Hit that like button! Subscribe for more on motion graphics, industrial communication, and technical storytelling.