Navigating Negative Perceptions in the Wine Industry - Jane Anson The Wine Podcast: E11 скачать в хорошем качестве

Navigating Negative Perceptions in the Wine Industry - Jane Anson The Wine Podcast: E11

Ken Lee, President of the wine management company Three Thinkers, sits down with Jane Anson for a fascinating discussion on Château Plain-Point in Fronsac. Since coming under Chinese ownership in 2013, the estate has defied negative market perceptions and has grown from 35 to 100 hectares. Lee shares the long-term, strategic vision that has driven this success—from meticulous soil analysis and a patient 12-year expansion to an ambitious 10,000 m2 winery designed by Olivier Chadebost. WINE-SEARCHER PRO 🍷✨ Get 10% off a 12-month Wine-Searcher PRO subscription with the code ‘JaneWS’ at checkout. 👇 https://www.wine-searcher.com/get-pro Chapters 00:00 Navigating Negative Perceptions in the Wine Industry 02:55 The Journey of Chateau Plain-Point 06:06 Challenges and Triumphs in Renovation 08:50 Innovative Wine Tourism Strategies 11:57 Market Dynamics and Consumer Trends 14:42 Building a Brand in Bordeaux 17:57 The Role of Negotiation in Wine Sales 20:59 Adapting to Market Demands 23:56 Cultural Exchange and Personal Growth 26:43 Lessons Learned and Future Outlook Check on Château Plain-Point on Wine-Searcher https://www.wine-searcher.com/merchan... Explore the wines of Fronsac https://www.wine-searcher.com/regions... Get the latest updates at Janeanson.com #winepodcast #winelovers #winesearcher #janeanson #wine