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The critical mass is that point at which the behaviour of the system changes dramatically. When critical mass is reached, that system may suddenly start working much better, or it may start working much worse, or it may stop working all together. Economies of scale is a good example of how critical mass applies into the world of business and investing. When a company becomes big, there comes a point at which its expenses can be spread out over large volume of its products such that average cost becomes so low that a significant portion of revenue starts going directly to the bottomline. At this stage profits suddenly shoot up. That’s critical mass at work in businesses that benefit from economies of scale. Books mentioned in the video - The Tipping Point by Malcolm Gladwell - http://amzn.to/2wq54mp If you found this video useful, you may want to subscribe to Safal Niveshak's newsletter. www.safalniveshak.com For more details on investing and critical mass, read - https://goo.gl/zC9WWB Download the transcript of this video - https://goo.gl/cBYd8R