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After we talked about how Debbie build a brand with a story, we continued with a subject that has been very much on my mind lately namely how to validate a new business idea. Traditional Indian clothes aren‘t exactly mainstream in western countries so how did she make sure that there is a market for her products? She had a great strategy that allowed her to see early on what people think which let her develop a customer avatar representing her target audience. I hope you will learn as much from our conversation as I did :)