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In this episode of The Mindset Exchange, podcast host and life coach Katherine Ashmore talks with life coach Michael Serwa about directness, performance, and what supports growth - especially at higher levels. Michael and Katherine talk about what “direct” really means when you’re coaching high performers and why it isn’t about aggression or ego, but clarity. In their experience, that clarity is a form of respect. They explore why people who appear to have everything together can still experience self-doubt, the difference between amateurs and pros when things don’t feel easy, and why money doesn’t automatically create a 10/10 life. They also talk about what high achievers often overlook until it starts costing them - health, relationships, and enjoyment - and why performance without attention to these areas rarely holds up long-term. Later in the conversation, they discuss AI coaching. Michael and Katherine see it similarly: useful in certain contexts, but no substitute for real human challenge, judgment, and connection; especially for people who want more than surface-level growth. This is an honest, grounded conversation for leaders and entrepreneurs who already are performing well, and care about how they think, decide, and respond - not just how things look from the outside. Find out more about Michael and his work: https://www.michaelserwa.com To connect with Katherine: / https://www.katherineashmore.com email: contact@katherineashmore.com (mailto:contact@katherineashmore.com) https://www.katherineashmore.com/my-l... 👉 Subscribe to The Mindset Exchange so you don’t miss future conversations with leaders, entrepreneurs, and innovators redefining success.https://linktr.ee/themindsetexchange Disclaimer https://www.katherineashmore.com/kath... Produced and created by Katherine Ashmore. Recorded remotely. © Katherine Ashmore 2026. All rights reserved. #TheMindsetExchange #HighPerformance #LeadershipMindset #DirectCommunication #PersonalGrowth #Entrepreneurs #Coaching