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The Crooked Economics of F1

How Formula 1 Turned Into a Billion-Dollar Business For decades, Formula 1 teams were money pits — burning through hundreds of millions each season with little hope of profit. But in just a few years, that changed completely. Mercedes, Ferrari, and Red Bull are now billion-dollar franchises — and even small teams like Williams are worth more than ever before. This documentary explores how Formula 1’s finances were transformed — from Bernie Ecclestone’s empire to Liberty Media’s takeover, the cost cap, and the rise of Netflix. You’ll see how sponsorships, TV rights, and the “franchise model” reshaped the sport into one of the most valuable businesses in the world. It’s a story of money, power, and survival — and how the world’s most expensive sport became profitable for the first time in history. Chapters 00:00 – Intro — From Money Pit to Goldmine 00:25 – Tobacco Money and the 1990s Survival Game 02:56 – The Manufacturer Money Hurricane 04:19 – The Bernie Era 08:46 – How Liberty Media Changed Everything 12:50 – The Cost Cap Revolution 14:31 – F1’s Billion-Dollar Teams 21:00 – The Cadillac / Andretti Saga 23:26 – The Closed Shop: F1’s New Reality #Formula1 #F1Business #BernieEcclestone #MercedesF1 #RedBullRacing #F1Documentary