ACR in Smart TV's: Birth of a New Medium? скачать в хорошем качестве

ACR in Smart TV's: Birth of a New Medium?

Smart TV's, as smart as they are, are basically blind. While they do a fine job of running a Hulu widget, streaming live video or supporting video conferencing, until now they have not been able to apply their smarts to live TV viewing ‐‐i.e. the main thing people still use TV's for. Automatic content recognition (ACR) in smart TV's has the potential to change that. ACR identifies live content displaying on a TV and produces a cloud‐based API that application developers can use to enhance content and advertising or to introduce synchronous, relevant social media. In a broader sense, ACR could bring about fundamental change‐‐by transforming the television experience from one of watching video into a new medium that is cloud‐enabled, targetable, intelligent and actionable. This session, which brings together platform providers, broadcasters and advertising professionals, will discuss the implications of the incorporation of ACR technology into smart TV's, and explore the ways in which it may eventually transform multiple aspects of the TV industry. Panelists include: • Michael Collette, Managing Director, MediaTech Strategies (Moderator) • Matthew Giles, Director of Emerging Ad Technologies, Turner Broadcasting • Chris Falkner, VP of Advanced Advertising Technology and Operations, NBCU • David Preisman, VP of Interactive TV, Showtime Networks • Russ Schafer, Senior Director of Global Product Marketing, Yahoo! Connected TV • Ashley Swartz, Principal, Furious Minds • Wendell Wenjen, Director of Strategic Alliances, LG Electronics