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If you’re new to Meta Ads (Facebook Ads), this is the only guide you need to understand how Meta’s ad system works — and how to get results. In this video, we break down the Meta Ads fundamentals that stay true no matter how often the platform updates. This is the 20% that drives 80% of your performance. ✅ What You’ll Learn: Meta Ads account structure: Campaigns → Ad Sets → Ads How the Meta algorithm works behind the scenes The role of the learning phase, delivery signals & ad relevance Campaign objectives & optimization events How to prevent ad fatigue and improve ad quality Essential terms you must know as a Meta Ads beginner Whether you're running ads for lead generation or e-commerce, these are the Meta Ads basics that set you up for long-term success. 👉 Subscribe to follow the full performance marketing series 💬 Comment below: What confuses you most about Meta Ads? I’ll reply or cover it in another video. #MetaAdsGuide #MetaAdsBasics #HowMetaAdsWork #FacebookAdsBeginners #MetaAdsBeginner #FacebookAdsBasics #PerformanceMarketing #MediaBuying Chapters: 0:00 Introduction 1:09 Meta Ads Brain 4:34 Meta Optimization Goal 6:13 Meta Ads Auction 9:34 Ad Quality in Meta ads 10:42 Creative Fatigue 14:15 Ad Account Structure 19:05 Meta Ads Optimization 22:28 Meta Pixel and CAPI 24:50 Meta Ads Golden Practices 2749: Closing Notes — Links: 💼 Follow on Facebook: / growthgradacademy 📸 Follow on Instagram: / growthgrad 🔔 Turn on notifications to stay updated with new uploads