AI vs Human Ad Copy: Which Performs Better in PPC | Ameet khabra | 10xMarketer скачать в хорошем качестве

AI vs Human Ad Copy: Which Performs Better in PPC | Ameet khabra | 10xMarketer

Can AI-generated ad copy outperform human-written ads? In this episode of the 10xMarketer Podcast, Ameet Khabra, a PPC expert with 16 years of experience, shares insights from her study comparing AI vs human ad copy. We discuss AI’s impact on ad performance, algorithmic biases, ethical considerations, and the future of PPC in an AI-driven world. 🔹 Key Takeaways: ✅ AI-generated ad copy vs human-written ads – performance comparison ✅ Ethical concerns & biases in AI-driven advertising ✅ How AI can assist marketers without replacing human creativity ✅ The future of PPC & the impact of AI on search queries ✅ Should you trust AI-generated recommendations in your ads? 📌 Timestamps: 00:00 - Introduction to Ameet Khabra Kabra & her PPC expertise 02:45 - Why conduct a study on AI vs human ad copy? 05:30 - Methodology: How AI & human ads were tested 09:10 - AI ad copy vs human ad copy – key performance differences 12:20 - The impact of AI on click-through rates & cost per click 15:50 - The role of human oversight in AI-generated ads 19:45 - Ethical concerns & biases in AI copywriting 23:30 - The importance of first-party data in AI-generated marketing 27:20 - How AI struggles with emotions & human psychology in ads 32:40 - The future of PPC: Will keywords still matter in 2025? 37:50 - How ChatGPT, Meta AI & search evolution are affecting Google Ads 42:15 - Will AI take over paid search & commercial intent queries? 47:00 - Ameet Khabra’s final thoughts: AI as a tool, not a replacement Subscribe to the 10xMarketer Podcast for expert insights on marketing, AI, and growth strategies!