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UX hiring insights with Dan Maccarone, UX expert with 25+ years in UX and product. In this episode, Sarah Doody interviews Dan Maccarone the co-founder of Hard Candy Shell and Charming Robot, and a fractional Chief Product Officer. Dan was integral to the UX behind products for Hulu, Rent the Runway, and more. In this interview, we discuss what he actually looks for when hiring UX people (spoiler: it's not your Figma skills). Dan shares why he doesn't care about UX software and tools, why he'd ideally conduct interviews over drinks instead of in conference rooms, and how he evaluates candidates based on curiosity, empathy, and how they think — not what software they know. He also gets into career reinvention, the rise of fractional leadership roles, and why your hobbies outside of UX might matter more than your case studies. If you're a UX or Product professional navigating your next career move, this conversation will challenge what you think hiring managers care about. What's discussed in this episode: Why this hiring manager has hired people who didn't know Figma — and doesn't care What curiosity and a humanities background signal to a hiring manager Why Dan prefers to conduct job interviews over coffee or drinks, not in conference rooms How he uses observation and empathy cues to evaluate candidates (the same way you'd do user research) Why he hates design assignments and considers them insulting What "career reinvention" looks like after 25 years in UX — and how to know when it's time The real requirements for going fractional (and why it's not for everyone) Why your identity and hobbies outside of work actually make you better at your job How Dan's reinvented his own UX career multiple times Timestamps: 00:00 – 02:15: Intro and Dan's background 02:15 – 05:30: Teaching UX at General Assembly's first 12-week program 05:30 – 09:15: Why generalists are what the market needs right now 09:15 – 12:50: How to keep sharpening your skills at any career stage 12:50 – 18:30: Career reinvention — from agency founder to fractional CPO 18:30 – 24:30: Values, ego, and building a culture you're proud of 24:30 – 28:00: Applying user research to your own career decisions 28:00 – 33:30: What Dan actually looks for when hiring UX people 33:30 – 40:00: Why tools don't matter, curiosity does, and hobbies count 40:00 – 45:30: How Dan interviews candidates (hint: not in a conference room) 45:30 – 50:00: Freelancing tips and the obsession with rates 50:00 – 57:00: The truth about fractional roles and whether you're ready 57:00 – 01:01:00: Why design assignments are insulting 01:01:00 – 01:06:00: Handling stakeholders who ignore research 01:06:00 – 01:08:30: One piece of advice to his younger self 🎬 RELATED UX HIRING INTERVIEWS UX Hiring Insights: Sarah Doody's Interview With Design Recruiter Jared Tredly from Shopify • UX Hiring Insights: Sarah Doody's Intervie... UX Hiring Insights: Ben Peck on UX Generalists, Soft Skills, & Standout Portfolios • UX Hiring Insights: Ben Peck on UX General... UX Hiring Insights: Heather Cassar On Why It Can Take 12 Weeks to Fill UX Roles • UX Hiring Insights: Heather Cassar On Why ... UX Hiring Insights: Patrick Neeman on Soft Skills, Strategy & Hiring Red Flags • UX Hiring Insights: Patrick Neeman on Soft... *** CONNECT WITH SARAH 💼 LinkedIn: / sarahdoody 📬 Newsletter: https://careerstrategylab.com/newsletter 🎤 Podcast: https://www.careerstrategypodcast.com 🌐 Website: https://careerstrategylab.com 📸 Instagram: / sarahdoody *** CAREER STRATEGY LAB Career Strategy Lab is a job search accelerator and career incubator for UX, Product, and Tech professionals. Our clients have been hired at: American Express, Blue Origin, Home Depot, Microsoft, Salesforce, Wells Fargo, and many more companies! 💻 Apply to join: https://careerstrategylab.com/apply 🎯 Success stories: https://careerstrategylab.com/success...