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Building an email list is the key to a successful online course launch. Your email list is a group of people who already trust you and want to learn more from you. If they're religiously opening your emails and consuming your free content, then they're definitely willing to pay for premium courses. With a free tool like SumoMe, and a free account on Thinkific, you can start creating your list today: http://bit.ly/1VhgvTs Resources: http://www.sumome.com Create your own online courses at: http://thinkific.com/ Visit our blog: http://blog.thinkific.com Have questions about online courses? Ask us with #teachonline on: Twitter - / thinkific Instagram - / thinkific Facebook - / thinkific Transcript: Today we are going to be talking about a growth tooltip that's going to allow you to get a little bit more out of the visitors to your site. Of the things you'll be able to do is to add a very, very easily. All those social share icons down the side of your site. Another is come up with a couple of new ways of collecting e-mail addresses from people who arrive at your site so that if they're getting ready to leave or maybe you wouldn't have captured that e-mail otherwise, you can grab that e-mail and then be able to send them messages to capitalize on that. So a few ways you can do that is you can have the social shares on the side as we have mentioned, but also for the e-mail captures you can add one thing, which is called a welcome mat. A welcome mat is something that often slice down from the top of the page, takes over the page when people first arrive and offers them something or asks for their e-mail address for updates or subscription to your newsletter. So that means that people that arrive at your site, they've got a few seconds to look at it and then very very quickly, you're asking for that e-mail. And that's going to increase the number of people who give you their e-mail address which you can then continue to market to. Another great one that we use is the exit intent. And this is a pop up that happened and someone goes to leave your site, so they have taken a look at your site and often people take a really quick look, they make a very quick judgment on websites and they are about to leave and they either haven't found what they're looking for, this is your last opportunity to grab that e-mail from them. And so as they move the mouse up towards the exit area, this is going to pop up and offer them something in exchange for the e-mail. And this can really increase your conversion rates and grab a lot more e-mails that otherwise were ready to leave your side. There's a very easy tool for setting these up and it's called SumoMe, sumome.com and a very, very easily with their free tool even, you can grab a little snippet of code, you can paste it into your site footer code, which in Thinkific is in the advanced settings and you are away to the races and ready to have your welcome mat, your exit intent, even your social share icons. So I would suggest you check out SumoMe, try it out on your Thinkific courses and start capturing more leads and getting more social shares. Legal Disclaimer: Thinkific is a trademark of Thinkific Labs Inc., a publicly traded company listed on the TSX (Ticker Symbol: THNC). The information and content presented are intended for general educational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this presentation for any purpose. The use of any information or presentation materials is at your own risk.