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This session dives into how valuation happens before modeling, why founders unknowingly trigger multiple compression, and how clarity, preparation, and consistency shape buyer perception long before due diligence begins. If you’re a business owner considering a sale, a buyer under LOI, or an investor evaluating lower-middle-market deals, this conversation reveals what separates confident deals from stalled or broken processes. 📌 What You’ll Learn Why buyers value businesses before building models How founder dependence impacts valuation multiples What buyers infer without seeing spreadsheets How inconsistent financials erode buyer trust Why EBITDA ≠ cash flow in real deals How sell-side Quality of Earnings protects value When to answer questions — and when not to Why deal fatigue causes sellers to lose leverage How buyers and sellers think differently under pressure Timestamps (Simplified & SEO-Friendly) 00:00 – Introductions & session overview 03:00 – Why valuation starts before modeling 07:00 – Founder dependence vs business independence 12:00 – Clarity, preparation, and buyer perception 18:00 – Signals buyers see without spreadsheets 25:00 – EBITDA vs cash flow in real deals 33:00 – Multiple compression triggers buyers notice 40:00 – Being valued before you’re modeled 46:00 – Sell-side QofE and preparation advantages 53:00 – Deal fatigue and late-stage leverage loss 59:00 – How sellers choose between competing buyers 1:06:00 – Certainty of close vs headline price 1:13:00 – Final takeaways and closing thoughts This Session is a part of the 2025 Business Acquisition Webinar Series. Hosted by Patrick of O'Connell Advisory Group 👍 Like this video if you found it helpful • Subscribe to Brick by Brick: https://blog.oconnelladvisorygroup.co... • A blog helping entrepreneurs and investors build wealth through ownership. 🔗 Are you an Entrepreneur or Investor looking for help with Financial Due Diligence? • Learn how I can help: https://tinyurl.com/5997x6u5 🔗 Learn more about our Business Buying Program • Apply today: https://tinyurl.com/yc4wsst8 📚Stop Climbing. Start Owning. Escape the 9-5. • Grab a copy of my e-book today: https://stan.store/SMBDealGuy/p/get-m... 👽Join the SMBAcqusiitonHub on Redditt • A community of over 100 entrepreneurs to help you Confidently Buy, Sell, and Operate Profitable Small Businesses. Join here: / smbacquisitionhub Patrick's Affiliate Recommendations: • # 1 Sales tool: I recently started using Reply.io and couldn't be more excited: https://get.reply.io/8gf8d20bsk57 • Time Tracking Software: https://appsumo.8odi.net/POm6BN • Kit: https://partners.kit.com/3ke2jpnjwcqt • #1 Personal Finance App: https://www.wealthfront.com/c/affilia... • Grow your business through authentic reviews (15% off for 12 months) : https://refer.testimonial.to/patrick-... ------Patrick O'Connell––– Social Media––– LinkedIn: / patrick-o-connell-3b235177 X: https://x.com/smbdealguy TikTok: / smbdealguy Instagram: / smbdealguy YouTube: / @patrick_oconnell