How Curt Cignetti's Message Turned Around Indiana Football скачать в хорошем качестве

How Curt Cignetti's Message Turned Around Indiana Football

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/ Leaders often inherit a culture. The problem is, some of those cultures are toxic, broken, and built on a belief system of losing. When you walk into a room where failure has been normalized, where low standards are expected and defeat is baked into the identity, it’s not just about improving performance. You have to rewrite the entire story people believe about themselves. That’s where many leaders fail. They try to motivate or strategize their way through it without changing the narrative. But what if turning a culture around starts with something as simple and powerful as the words you repeat? In this episode, Donald Miller breaks down how Curt Cignetti, the new head coach at Indiana, didn’t just win football games—he rewired an entire organization’s identity. From powerful soundbites to obsessive attention to detail, Don explores the leadership and messaging strategies that transformed Indiana from a historic underdog into a national powerhouse. If you’re leading any kind of turnaround, this episode is your playbook. Subscribe for more content here: https://www.youtube.com/channel/@stor... Connect with Donald Miller on social media:   / donaldmiller     / donaldmillerwords   http://StoryBrand.com Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_... Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!