Mixpanel Uniques, Totals & Aggregates - Are you tracking metrics the right way? скачать в хорошем качестве

Mixpanel Uniques, Totals & Aggregates - Are you tracking metrics the right way?

Unlock the full potential of your product analytics with Mixpanel! In this video, you'll learn how to measure user behavior the right way by mastering Mixpanel metrics—uniques, totals, and advanced aggregates. Whether you're new to Mixpanel or ready to level up your insights, we'll break down five essential ways to measure product events, explain the difference between unique users and total events, and show you how to leverage frequency and aggregate properties for deeper engagement analysis. Get practical examples using social app scenarios, spot common Mistakes, and discover best practices to make your metrics actionable. Perfect for product managers, analysts, and anyone looking to build data-driven products! Chapters 00:00 Introduction: Why Metrics Matter 01:10 Mixpanel’s New Metrics-Based Approach 05:00 Measuring Event: Uniques 07:12 Measuring Event: Totals 09:53 Understanding Total Sessions 11:55 Simple Metrics Recap: Uniques, Totals, Sessions 12:44 Switching to Active Users (DAU, WAU, MAU) 14:08 Advanced Metrics: Frequency per User 16:13 Deep Dive: Aggregate Property 17:40 Example: Aggregating Numeric Properties 18:53 Aggregate Property vs Aggregate Property per User 20:22 Practical Example: Per User Aggregation 21:19 Choosing the Right Metric for Your Product 22:06 Quick Metrics Recap & Takeaways References Mixpanel Reports overview part 1:    • Mixpanel Reports for Product Usage Analyti...   Mixpanel Events and User properties:    • Basics of Mixpanel  Events, Users, Event P...   Mixpanel Playlist part 1:    • Mastering Mixpanel Analytics   → Subscribe to my Substack: https://detanoyedele.substack.com/ Who am I? 👩🏾 I'm Detan! I'm a Product Manager in Canada. I help mid-level Product Managers gain clarity and distinction in their work and career journey. Let's connect 📸 Instagram →   / savvywithin   💻 Website & Blog → https://www.detanoyedele.com 🤗 Subscribe for new videos →    / @savvywithin   💌 For business inquiries, partnerships or questions → savvywithin@gmail.com #productmanagement #savvywithin #detanoyedele