How to build a brand from the ground up through Research, Strategy, Identity and Design скачать в хорошем качестве

How to build a brand from the ground up through Research, Strategy, Identity and Design

What goes into building your brand? How do you define or articulate your company's values and positioning. And then, how do you take that vision and make it come alive through digital design? In this episode, we're joined by John & Jane agency and we walk through practical examples of how to progress through the brand creative process from Research, to Strategy, to Identity to Design. Gareth and Sarah talk about how they built their brand from the ground up, and we also talk about how we created the Let's Talk Jobs brand out of nothing. 01:47 Creating the Let's Talk Jobs branding 05:41 What goes into building a good brand? 09:58 What happened during the discovery phase of LTJ branding 13:37 Going from Discovery to Identity and Design 23:14 What it was like building a brand around myself 27:37 Gareth's career journey to Creative Director 29:23 Sarah's career journey to Strategy Director 32:41 How to elevate an already established brand on the web 39:46 How Rubrik brought brand into the product experience 42:21 Career advice on breaking into Brand and Design 51:19 What it's like working with (and for) your spouse Music Credits: Intro - Enrize: Glitch Opener Logo | https://elements.envato.com/glitch-op... Outro - dimadjdocent: Dreamy Minimal | https://elements.envato.com/dreamy-mi...