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What does it actually take to publish a photography book in today's world — and does it even matter anymore? In this conversation, Stewart sits down with Mary Virginia Swanson — known to many as Swanny — one of the country's foremost experts on fine art photography publishing, licensing, and getting your work out into the world. She's a curator, educator, lecturer, and the co-author of Publish Your Photography Book, now in its third edition. They cover a lot of ground: whether fine art photo books are still relevant, how to think about self-publishing versus traditional publishers, the economics of print runs, the role of design, how licensing still works (and where it's changed), and why knowing your audience is the secret to everything. If you've ever thought about making a book, wondered how to protect your archive, or just want to understand how photographers can actually build a sustainable career — this one's for you. Let's get into it. Links mentioned in the interview: Publish Your Photography Book: https://www.publishyourphotographyboo... B&H Masterclass with Mary Virginia Swanson & Rick Smolan: • A Master Class in Photo Book Publishing, w... Check us out at: https://www.stewartcohen.com FOLLOW US: IMBD: https://www.imdb.com/name/nm9443525/ INSTAGRAM: / scpictures FACEBOOK: / sccpictures