Content Strategy: Base for Work with the Content / Kirill Oreshkin [4C: Kyiv 23.09.2016] скачать в хорошем качестве

Content Strategy: Base for Work with the Content / Kirill Oreshkin [4C: Kyiv 23.09.2016]

Content Strategy: Base for Work with the Content / Kirill Oreshkin From Business & Data track. Day 1. Nowadays almost every company produces tons of content. That's extremely important for gamedev companies, as they need to communicate with the current audience and somehow attract a new one. However, 15-20 years ago, any company produced much less content, and therefore rules for working with it are still forming. And now there is a trend in the content strategy development - creating a document that describes the basics of content and basics of working with it. That's a list of top-level rules and guidelines. And what should be included into the content strategy and how does it help the company, you will find out from this lecture. Visit 4C website: http://conf4c.com/