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Writing for Global Business

The Internet, teleconferencing, digital communications, social media, and m-commerce have shrunk the world into a global village. Every business, whether large or small, has to appeal to diverse international markets to be competitive. To be a successful employee in our highly competitive global market, you have to communicate clearly and diplomatically with a host of readers from different cultural backgrounds. Adopting a global perspective on business will help you communicate and build goodwill with the customers you write to, no matter where they live - across town, in another state, or on other continents, miles and time zones away. For the common good of your company, you need to be aware of and respectful to cultural differences.