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'Heart and Smart': How Kotak Life is changing the narrative in BFSI marketing

Legacy, security, and the power of smart financial planning - these are the pillars of Kotak Life’s latest campaign, ‘Viraasat Ban Ke Hi Rahegi.’ But what inspired this message, and how does it connect with the evolving aspirations of Indian consumers? Today, we have with us Ashish Nair, CMO & Head - Customer Value Management & Health Tech at Kotak Life, to take us through the campaign’s journey, the changing landscape of BFSI marketing, and how Kotak Life is staying ahead in a rapidly transforming market. Catch the full conversation on Media Dialogues with Storyboard18 on CNBC-TV18! #bfsi #banking #marketing #cnbctv18 🔴CNBC TV18 LIVE TV: https://youtube.com/live/P857H4ej-MQ SUBSCRIBE to our Channel: https://bit.ly/3nvEcxf --------------------------------------------------------------------------------------------------------------------- 👑 Check Out Top CNBC TV18 Playlist Videos: 🔹Young Turks Reloaded with Shereen Bhan:    • Young Turks Reloaded with Shereen Bhan   🔹 World News:    • World News 2025 | Latest Internationa...   🔹CNBC TV18 Classic Interviews:    • CNBC-TV18 Classics   🔹CNBC TV18 Digital:    • CNBC-TV18 Digital   🔹CNBC TV18 Weekend Special:    • CNBC-TV18 Weekend Special   🔹CNBC TV18 Next-Gen:    • CNBCTV18 Next-Gen   🔹Overdrive Show:    • OVERDRIVE || CNBC TV18   🔹CNBC TV18 Newsreels:    • CNBC-TV18 Newsreel   🔹Startup Streets:    • Startup Street   ------------------------------------------------------------------------------------ You can also connect with CNBC-TV18 News Online Catch the latest news: https://bit.ly/2YbpXBM Follow CNBC-TV18 round the clock: https://www.cnbctv18.com/live-tv/ Stay updated with all the market action in real time: https://www.cnbctv18.com/market-live/ You can also stay updated with all the latest news on-the-go with CNBC-TV18 Minis: https://www.cnbctv18.com/minis/ Like us on Facebook:   / cnbctv18india   Follow us on Twitter:   / cnbctv18news   Follow us on Instagram:   / cnbctv18india   Catch us on: Linkedin:   / cnbc-tv18   n18oc_business About CNBC-TV18: India's leading business news channel, CNBC-TV18 offers the most comprehensive coverage of businesses, the economy and the financial markets. Catch all your favourite shows, exclusive videos, big-ticket interviews and more here.