Most Professionals Are Posting. Very Few Are Positioning. скачать в хорошем качестве

Most Professionals Are Posting. Very Few Are Positioning.

Most professionals are active on LinkedIn. Very few are building positioning. In this video, we break down: • The difference between activity and strategy • Why likes, comments, and virality can mislead serious professionals • The 5 layers of LinkedIn positioning architecture • Why volume can dilute authority • How to shift from reactive posting to architectural thinking LinkedIn rewards visibility. Authority requires architecture. If you are: • A founder • A consultant • An operator • A senior professional building long-term leverage This framework is for you. If you're chasing viral spikes and follower counts, it’s not. The wrong question is: “What should I post today?” The right question is: “What am I building over the next year?” LinkedIn is not a content platform. It is a positioning environment. Authority is constructed. Not performed. ________________________________________ 🏗 Key Concepts Covered • Activity vs Strategy • Visibility vs Leverage • The Engagement Illusion • Writing for Applause vs Writing for Decisions • Repetition Without Thesis • Strategic Silence • Content as Infrastructure • The 5 Layers of Positioning • The Strategic Posting Framework • Filtering vs Broadcasting ________________________________________ 💬 Discussion Prompt What is your core thesis? What are you building over the next 12 months? Comment below. ________________________________________ #️⃣ Hashtags #linkedinstrategy #linkedinpositioning #authoritybuilding #professionalpositioning #thoughtleadership #b2bstrategy #consultantmarketing #founderstrategy #reputationbuilding #digitalauthority #contentarchitecture #longtermleverage #positioningstrategy #operatorsmindset #executivepresence ________________________________________ 📌 CHAPTERS 00:00 – Posting vs Positioning 00:46 – Activity Is Not Strategy 02:46 – The Engagement Illusion 04:50 – Volume Dilutes Authority 06:03 – Writing for Applause vs Decisions 07:30 – The 5 Layers of Positioning 09:02 – Content Is Infrastructure 10:08 – The Drivers of Authority 11:39 – What Most LinkedIn Advice Gets Wrong 12:46 – What To Do Instead 14:00 – Who This Strategy Is For 15:00 – The Real Question