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In episode 24, I talk with Kavit Haria about how you can set up a four stage system to make sure you are looking after your leads at all points in their journey. Kavit calls it ‘Lead Flow' If you don't have a lead flow like this in place, you are missing out on conversions. Full show notes and transcription for this episode can be found here: https://theactivemarketer.com/podcast... If you would like comprehensive, easy to understand training on how to best use ActiveCampaign check out: https://bmoore.link/accourse You can try a free trial of ActiveCampaign here: https://bmoore.link/ac If you don't have a formalised system for taking leads throughout the entire journey from stranger to repeat customer you are probably missing out on conversions. So make sure you have a plan in place to address those leads at each stage of the buying cycle. We identify and chat about the 4 points in the Lead Flow journey: Lead Generation Lead Capture Lead Nurture Lead Conversion Check out more episodes and marketing automation advice over at https://theactivemarketer.com