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Silksong's launch was an industry-shaking event: hundreds of thousands of concurrent players, millions of copies sold, and a level of hype that humbled AAA studios. But after 6 long years of complete silence from its developer, Team Cherry, one question remained: how did this even happen? The journey from its predecessor, Hollow Knight, is a strange one. Hollow Knight wasn't an overnight success. It grew slowly, championed by a niche community of Metroidvania and Souls-like fans. It was a cult classic, not a global blockbuster. So how did its sequel become one of the most anticipated games of all time without a single word of marketing? In this video, I dig into the bizarre history of Team Cherry – from a failed game jam project called Hungry Knight, to a modest Kickstarter, and the slow-burn success of Hollow Knight. We'll explore how their generosity with free content built an ironclad fanbase, and how one unfulfilled promise—a playable Hornet—spiraled into years of anticipation. Finally, I'll present a theory: that the legendary "Silksong silence" wasn't an accident, but a deliberate and masterful marketing strategy that turned memes into millions. Join me as we uncover the weird and fascinating story of how silence became the most powerful marketing tool in modern gaming. Timestamps: 0:00 - Intro 0:59 - Hungry Knight 1:59 - Kickstarter 2:22 - Hollow Knight 6:18 - Silksong 9:34 - Outro Hashtags: #Silksong #HollowKnight #TeamCherry #VideoEssay #GameDev #IndieGame #Metroidvania #Gaming #GameMarketing #Soulslike