Unpacking The Power Pack скачать в хорошем качестве

Unpacking The Power Pack

In this episode of Google's Ads Decoded podcast, host Ginny Marvin speaks to Google product leads Sylvanus Bent and Charles Boyd to explore the evolving landscape of Google Ads, focusing on automation, AI, and key campaign strategies with the Power Pack. The episode also covers the need for a test and learn mindset in today's AI-driven world. Plus, Ginny answers questions from the Ads community. Chapters: 00:00 The Power Pack & New Creative Tools 02:19 Behind the Scenes Quality Improvements 05:00 Always Be Testing 06:19 The Genesis of AI Max for Search campaigns 08:45 Feedback-driven Creative Innovations 09:21 Search & PMax Creative Strategies 10:55 The Power Pack Strategies: Search, PMAX, & Demand Gen 12:16 PMax Search Themes Update & Tips 14:22 Tips for Using Creative Asset Generation 15:39 Ad Strength: What It Is & How To Think About It 16:11 Control and Customization in Ad Creation 16:49 New Tools For Creative Generation & Testing 18:10 How To Inform Your Generative Assets 20:07 Using Asset-Level Reporting in Search, PMax, Display Campaigns 23:41 Rise of Video in Marketing Strategies 27:41 Campaign Management in an AI World 33:34 Recap & Book Recommendations 34:33 Q&A: When should I set a CPA or ROAS target? 35:37 Q&A: How to use the bid strategy report? 36:11 End ° Follow us and stay updated ╰ Facebook   / googleads   ╰ Twitter   / googleads   ╰ LinkedIn   / google-ads-   ° Try Google Ads now https://www.ads.google.com/ ° Discuss your Google Ads issues on the Community https://support.google.com/google-ads... #GoogleAds #DigitalMarketing #AI #AdsInnovation