Customer Privacy: the journey from compliance to customer trust скачать в хорошем качестве

Customer Privacy: the journey from compliance to customer trust

Our world is changing faster than we can imagine and customer data is at the centre of innovation, developing new propositions, products and experiences. In this ever changing and exciting world, privacy is identified to be one of the biggest global trends influencing our society. Customer expectations are changing and many organisations are embedding privacy into product design, business processes, and corporate strategies. The focus is shifting from questions of legal compliance to questions of customer experience, with customer choice and trust at the heart. Moderator: Keith Norris, Data Insight Advisor, Marketing Association Compliance Consultant. Panel: Mazen Kassis, Head of Data and Analytics, Foodstuffs Rali Andreeva, Senior Manager Connected Customer Conversations ASB Karen Smith, Manager, Customer Service Centre, Foodstuffs Gehan Gunasekara, Associate Professor in Commercial Law, The University of Auckland