EP 7: Data as Marketing’s New Currency скачать в хорошем качестве

EP 7: Data as Marketing’s New Currency

The digital marketing world isn’t just moving fast; it’s becoming smarter, more technical, and more accountable. Today’s marketers aren’t only creatives or storytellers anymore. They are data stewards, risk managers, and trust builders. In this episode of Data as Marketing’s New Currency, hosts Shamima and Shahida sit down with global privacy and digital media leader Peter Kosmala, a respected expert with over 25 years of experience at the crossroads of advertising, technology, policy, and consumer trust. From shaping international data privacy standards to educating future professionals, Peter offers a powerful insider perspective on how marketing careers are rapidly evolving. Together, they explore why data has become marketing’s most valuable asset, how privacy regulations and AI are reshaping campaigns, and why skills in risk, security, and governance are no longer optional, but essential for career growth and higher earning potential. This conversation connects creativity with technical know-how, revealing what it truly takes to thrive in today’s data-driven marketing landscape. Key Takeaways: ✓ Why data is marketing’s most valuable asset ✓ How privacy, trust, and risk shape campaigns ✓ New roles in Marketing Ops, CRM, and data governance ✓ Tech skills that increase earning potential ✓ How to future-proof your marketing career Whether you are a student, career switcher, or experienced marketer looking to level up, this conversation will help you think beyond campaigns, and start thinking strategically about data, responsibility, and leadership. Subscribe for more expert insights, practical career advice, and real-world strategies to power your digital hustle! #DigitalHustlePodcast #DigitalMarketing #MarketingCareers #DataDrivenMarketing #Privacy #AI