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Lead Curlsmith Educator Sharley talks you through Curlsmith’s new brand refresh. After consumer feedback, we have updated how we categorise and label products to provide a simpler shopping experience on our websites. What’s new? We now have 3 main product groups. Wash-Day Care Routine This includes shampoos, co-washes, conditioners, and leave-ins, all designed to prep the curls. They are all defined by 4 crucial benefits: moisture, strength, volume, and anti-frizz. https://curlsmith.com/collections/sha... https://curlsmith.com/collections/con... https://curlsmith.com/collections/lea... Stylers Creams, gels, jellies, foams, mousses, and sprays are a mainstay in the Curlsmith collection. Each styler has been ranked on our hold scale, which ranges from 1 to 10 (10 being the strongest hold). https://curlsmith.com/collections/sty... Hair Treatments These are designed for when your curls, waves, coils need a little TLC, which includes products to add more strength or refresh between wash days. https://curlsmith.com/collections/hai... There is also a dermatologically-tested, fragrance-free range. Have the formulas changed? No. We have removed EDTA from some products & made the switch to a new preservative, along with ensuring we comply with the latest regulatory standards. Chapters 0:00 Introduction 0:24 Curlsmith’s Background 1:14 What’s New? 2:38 Product Formulas 3:05 Regulations