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In this video, I’ll show you how to track Mailchimp lead form submissions using Google Tag Manager (GTM) — step by step. You’ll learn how to inject a custom listener code using the Custom HTML Tag in GTM to activate DataLayer events whenever someone submits a Mailchimp form. Once the DataLayer is active, you can send these events to Google Ads, Facebook, LinkedIn, Pinterest, TikTok, or any other ad platform for accurate conversion tracking and remarketing. 💡 What You’ll Learn: ✔ How to track Mailchimp form submissions using GTM ✔ How to use dataLayer.push() for Mailchimp events ✔ How to create GTM variables for form parameters like accountId, campaignId, variationId, and label ✔ How to send these parameters to your ad platforms (Google Ads, Facebook, etc.) ✔ How to verify your tracking setup in GTM Preview Mode ✔ Mailchimp GTM integration for eCommerce & lead generation ✔ How to optimize tracking accuracy and reduce data loss ✨ MD FAISAL AMIN — Tracking & Analytics Specialist GA4 • GTM • Meta CAPI • Server-Side Tracking Expert 👨💼 Work With Me 🔗 https://linktr.ee/mdfaisalaminbd 📅 Book a Free Website Tracking Audit 🔗 https://zcal.co/faialamindm/30min 🤩 Client Testimonials (Real Results) 🔗 • 🚀 Real Client Feedback | Tracking & Analyt... 💬 WhatsApp — Instant Chat 🔗 https://api.whatsapp.com/send?phone=8... 📨 Telegram — Fast Response 🔗 https://t.me/webanalyticsfaisalamin 🔗 Connect With Me 🌐 Website: 🔗 https://mdfaisalamin.com 📧 Email: 🔗 faisalaminseomarketer@gmail.com ▶️ YouTube: 🔗 / @mdfaisalamin 💼 LinkedIn: 🔗 / mdfaisalamindm 📘 Facebook: 🔗 / mdfaisalamindm 🐦 Twitter (X): 🔗 / mdfaisalamindm ☎️ Phone: 🔗 +88 01726269000 Mailchimp forms are often embedded in websites and can’t be tracked directly — this method solves that problem by using a lightweight listener that detects form clicks and sends the data to your DataLayer. By doing this, you can: Measure Mailchimp campaign performance Build retargeting audiences Improve conversion attribution Send accurate lead data to your analytics & ad platforms mailchimp lead tracking, mailchimp gtm tracking, mailchimp form tracking, google tag manager mailchimp, mailchimp datalayer, mailchimp listener code, mailchimp gtm tutorial, track mailchimp lead form, mailchimp google ads tracking, mailchimp facebook conversion, gtm mailchimp setup 2026, mailchimp integration gtm, mailchimp event tracking, mailchimp form datalayer setup, mailchimp tracking for google ads, mailchimp tracking for facebook, mailchimp gtm conversion tracking 📍 Watch till the end — I’ll show how to use this same method to track Mailchimp events across multiple platforms.