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Why did KISS become a massive social phenomenon in Japan during the mid-70s? In 1977, KISS landed in Japan and sparked a frenzy unlike anything seen before—even surpassing the attendance records held by The Beatles at the legendary Nippon Budokan. But their success wasn't just about the music. It was a calculated visual revolution. In this video, we dive deep into the "KISS Research" to uncover: The secret "Hell Series" marketing strategy by Victor Musical Industries. How "Music Life" magazine and editor Kaoruko Togo built the "KISS Army" in Japan. The shocking impact of the NHK "Young Music Show" broadcast that brought KISS into Japanese living rooms. Why KISS resonated so deeply with a generation raised on Tokusatsu heroes and Kaiju movies. From "The Legion from Hell" to the historic 1978 Budokan run, witness how the "Visual Shock" of KISS irreversibly changed Japanese pop culture. [Timestamps] 0:00 Intro: The KISS Phenomenon in Japan 1:40 The Shift in the Japanese Rock Market 2:45 Tokusatsu Heroes and the KISS Aesthetic 5:00 The Role of Music Life Magazine 6:20 The Genius of the "Jigoku (Hell)" Branding 8:45 The NHK Broadcast That Legitimized Rock 11:20 Breaking The Beatles' Record at Budokan 12:50 Conclusion: The Lasting Legacy #KISS #KISSARMY #RockHistory #JigokuNoGundan #Budokan #ClassicRock #GeneSimmons #PaulStanley #AceFrehley #PeterCriss #JapanHistory