Non-Alcoholic Wine: Trends, Tech, and Market’s Future (ft. Dante McDermott Catena & Tracy Sweeney) скачать в хорошем качестве

Non-Alcoholic Wine: Trends, Tech, and Market’s Future (ft. Dante McDermott Catena & Tracy Sweeney)

Can non-alcoholic wine offer the same experience as traditional wine? In this episode, we analyze the rise of the “Non-Alcoholic” category, the technological challenges of preserving flavor, and why non-alcoholic beer has managed to capture a much larger share of the market. Dante McDermott-Catena (Domaine EdeM / Catena Institute of Wine) and Tracy Sweeney (Tomorrow Cellars) discuss the philosophy behind dealcoholized wine. We explore how new technologies make it possible to create products that preserve the “soul” of wine, and we debate the biggest barriers for consumers: availability and taste expectations. Chapters 00:00 – Will the non-alcoholic wine market grow? 00:40 – Introduction: Dante (Domaine EdeM) and Tracy (Tomorrow Cellars) 01:25 – The philosophy: Preserving the wine experience without alcohol 02:40 – The challenge: Is it the same as traditional wine? Consumer expectations 05:00 – Consumption habits and differences in perception 09:06 – What defines success: Technology, quality, or marketing? 10:56 – New heat-free dealcoholization technologies 12:20 – The hard data: Wine (0.5%) vs. Beer (3%) market share 13:30 – The future of the category and the importance of distribution