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YouTube just rolled out its brand-new A/B Title Testing feature (also known as the “Test & Compare” tool), and it’s a huge update for creators, brands, and channels looking to optimize performance. I walk through how to use YouTube’s Title A/B Tester step by step. We’ll look at how YouTube determines a winner using watch time share, why that metric matters more than CTR, and how this tool fits into the broader discovery and ranking system. If you’ve been wondering how to do an A/B test on YouTube, whether changing your YouTube title affects the algorithm, or simply how to tell if a YouTube title is good, this video is for you. We’ll also cover how many titles you can A/B test on YouTube, what an example of A/B testing looks like, and how to compare multiple titles and thumbnails to see which performs best. Plus, you’ll learn best practices for title testing, how to create effective title variations that trigger clicks, and how to use this feature to improve watch time, retention, and discovery over time. #YouTubeABTesting #YouTubeTips #TitleTesting 0:00 How YouTube Title AB Testing Works 0:49 How to Access the Test and Compare Tool 1:42 What You Can Test Title vs Thumbnail vs Both 2:20 How YouTube Chooses a Winner with Watch Time Share 3:18 Why Watch Time Matters More Than CTR 5:19 Best Practices for Successful Title Testing 6:36 How to Create and Track Effective Title Variations 7:55 Building Repeatable Title Strategies That Scale 8:27 Final Takeaways for Using Title Testing Intentionally Connect with Me / tegbaker42 / tegbaker42 YouTube's NEW Title A/B Testing Tool (What You NEED to Know!) / @tegbaker