The Ugly Truth About B2B Influencer Marketing Nobody Talks About скачать в хорошем качестве

The Ugly Truth About B2B Influencer Marketing Nobody Talks About

🚀 FIND & VET THE RIGHT CREATORS FOR YOUR B2B CAMPAIGNS: Try Favikon for free → 🔗 https://app.favikon.com/?utm_source=y... Favikon helps you discover the right creators for your ICP, check audience authenticity, and analyze past partnership performance — everything you need before spending a single dollar on a creator campaign. Is your B2B influencer marketing strategy actually working — or are you just burning budget on fake engagement and vanity metrics? In this episode, we sit down with Max Nimmo, founder of Creator Works, an agency specializing in creator-led growth for B2B SaaS. Max brings years of experience running influencer campaigns for some of the fastest-growing D2C brands in the UK — and he's now bringing that playbook to B2B. We go deep on everything you need to know to build a creator marketing strategy that actually drives revenue in 2026. 🎯 WHAT WE COVER: 👉 Why traditional B2B marketing (webinars, whitepapers, cold email) is losing effectiveness fast 👉 How to measure influencer marketing ROI when attribution is broken 👉 The best platforms for B2B creator marketing — ranked (LinkedIn, YouTube, Podcasts, Newsletters, Twitter) 👉 The LinkedIn engagement pod fraud problem nobody is talking about 👉 How to find the right creators using the ICP-to-ICP framework 👉 Why Twitter/X influencer campaigns attract "AI tourists" who never convert 👉 How to price creator partnerships fairly in B2B 👉 The tools and automations Max uses to scale campaigns without drowning in admin ⏱️ CHAPTERS: 00:00 Intro 00:52 Spotting LinkedIn AI generated comments 06:59 Measuring REAL success of influencer marketing 10:19 How to find the ideal influencers to work with 13:26 Twitter VS LinkedIn for B2B Launch 15:50 Instagram & Tiktok for B2B Marketing? 19:02 AI in Influencer Marketing 22:49 Best influencer marketing tools in 2026 26:19 Influencer pricing: best methods 28:54 Affiliate partnerships: do they still work? 🔑 KEY TAKEAWAYS: ✅ 80% of influencer marketing impact is indirect — UTM links alone miss most of the value ✅ LinkedIn is the #1 channel for reaching high-value B2B audiences ✅ Newsletters and YouTube are massively underrated for B2B conversion ✅ Always include an authenticity clause in your creator contracts ✅ Pay creators on time — it's one of the most underrated ways to build strong long-term partnerships ✅ Start with a campaign around a big moment, then build towards an always-on creator program