Insight Drop: Digital Engagement Is Broken - Here’s How Medical Affairs Can Fix It скачать в хорошем качестве

Insight Drop: Digital Engagement Is Broken - Here’s How Medical Affairs Can Fix It

Digital engagement in Medical Affairs is broken, and you know it. You’ve got channels that don’t connect, metrics that don’t matter, and “innovations” that die in MLR review. It’s not your fault. But it is fixable. In this episode of Transforming Medical Communications, Wesley Portegies is joined by digital strategist Alessandra Richardson to unpack the broken realities of digital engagement and how to build tools that actually work. This isn’t about adding more platforms. It’s about connecting the right ones, co-creating with the people you serve, and aligning teams from field to MLR to create measurable, meaningful impact. If you’re tired of spinning in digital circles, this is your reset. We’ll talk about how to: Design MLR-compliant digital tools that balance usability with regulatory success Co-create with patients and caregivers to develop content that resonates and passes review Connect your content ecosystem with an omnichannel strategy that actually works 👉Connect with Alessandra Richardson on LinkedIn:   / ale-richardson-2017   👉Connect with Wesley Portegies on LinkedIn:   / wesleyportegies   👉MedComms Experts Website: https://www.medcomms-experts.com/ Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. YouTube Chapters [00:00] Intro [01:40] LinkedIn: The New Frontier for Medical Communications [03:06] Co-Creating Digital Resources with Patient Stakeholders [04:02] Balancing User Experience with MLR Compliance [05:34] Implementing Effective Omnichannel Strategies [08:03] Building Audience-Centric Medical Websites [09:47] Evolving Content Strategies for Digital Platforms [11:58] AI's Impact on Medical Affairs Communication [14:19] Closing Thoughts and Future Outlook