EFF: Empowering Consumers&Businesses in the Green Transition - Navigating EU Policy on Green Claims скачать в хорошем качестве

EFF: Empowering Consumers&Businesses in the Green Transition - Navigating EU Policy on Green Claims

Following the adoption of EU legislation on Empowering Consumers, which is already in force and will be applicable as from September 2026, the European Commission also proposed a Directive on Green Claims that lays out minimum norms that companies should be following when making environmental claims. These rules are related to the substantiation, communication and verification of claims and environmental labels. This proposal has reached phase of the trialogues between European Parliament and Council.Both proposals are part of the European Green Deal and enable the creation of a sustainable product policy framework that empowers consumers to make informed choices and avoid greenwashing. The EU legislators have now, during the interinstitutional negotiations, the last opportunity to agree upon rules that combine the respect for the environment with incentives to innovation and sustainable production practices, fair and transparent accountability and clear consumer information. This EFF event discussed how to empower both consumers and businesses in the green transition. The participating speakers offered different viewpoints on how best to establish a clear and solid framework to ensure that sustainability claims and labels are properly substantiated. The debate touched on practical aspects of the proposed green claims legislation, such as transition periods, trade - offs and unintended consequences, global supply chains and products’ circulation within the EU Single Market. The EFF event answered the following questions: What have the challenges in the fight against greenwashing been so far and how can this further be tackled? How can we ensure consumer protection whilst ensuring food companies remain competitive as they invest and communicate on their sustainability journey? How can the European Commission’s proposal on the Green Claims Directive be improved in order to make it more pragmatic and workable for business, e.g. in terms of verification, date of application and transition periods for existing product labels. How will it affect local and small-scale producers in the EU? What resources are required in order to create a level playing field and a fairer system for everyone?