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In this conversation, Cass Duffill discusses strategies to grow an audience online. She emphasizes the importance of having a varied strategy and being present on multiple platforms. Consistency and reliability in marketing efforts are key to achieving long-term results. Collaborating with others and diversifying content are effective ways to engage and attract new audience members. Lead magnets and high-quality content play a crucial role in building an audience. Personal branding and storytelling help establish a connection with the audience. Engaging with the audience and focusing on a specific niche are also important. Lastly, borrowing other people's audiences can fast-track audience growth. Takeaways • Why having a varied strategy is important and how to create one. • The keys to long-term results. • Ways to engage and attract new audience members. • Why you need a personal brand to establish a connection with the audience. • Ways to fast-track audience growth. Chapters 00:00 Introduction 03:27 The Power of Consistency and Reliability in Marketing 07:29 The Role of Lead Magnets and High-Quality Content in Audience Building 10:27 Personal Branding and Storytelling: Connecting with Your Audience 13:06 Borrowing Audiences: Fast-Tracking Your Audience Growth 14:03 Conclusion Let's Chat - Send an instant message now (https://www.buzzsprout.com/twilio/tex...) Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERE (https://cassduffill.com/master-your-m...) Take the free quiz now to discover Your Personalised Marketing Blueprint! (https://cassduffill.com/personalised-...) Access the FREE Video Training - 5 Steps to Master Your Message (https://cassduffill.com/master-your-m...) Join the FREE GROUP - Heart-Led Entrepreneurs Business Growth Hub ( / entrepreneursbizgrowthhub ) Visit my website www.cassduffill.com (https://cassandraduffill.com/) Follow me on Instagram @cassduffillstrategist ( / cassandraduffillstrategist ) Follow me on Facebook @CassDuffillStrategist ( / cassandraduffillstrategist ) Subscribe to my YouTube channel @CassDuffillStrategy ( / @cassduffill )