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Along the River on the Qingming Festival (Qingming shanghe tu), attributed to the early twelfth-century painter Zhang Zeduan, is overstudied and under-known. Famed for its lifelike treatment of a bustling cityscape, the painting has been featured in countless textbooks and other reproductions as an illustration of urban life in the waning decades of the Northern Song era (960–1127 CE). Yet despite its fame as an illustration, we know very little about it as a painting, both in terms of the historical context of its creation and its internal organization as a work of art. This paper addresses these understudied aspects through a consideration of the work’s visual kinetics—the way in which the visual features of the painting prompt movement on the part of the viewer. I argue that these kinetics were designed to be morally coercive, and endeavor to show how this coercion operated through the subtle manipulation of the viewing subject as a body in space. Recognizing such coercion makes it possible to situate the painting more clearly amid both the prevailing ideologies of the late Northern Song court and the practice of painters subject to those ideologies. It also demonstrates that modern scholars’ fixation on the urban spaces represented within the painting is not merely a historiographic conceit, but indeed evidence of the work’s own, ongoing efficacy as a moral instrument. It was designed to have this effect. This paper highlights the ideological operations that this design naturalized. Speaker: Jeffrey Moser, Assistant Professor, History of Art and Architecture, Brown University Discussant: Jun Hu, Assistant Professor, History of Art, UC Berkeley Video Segments: 0:00:00 Start 0:00:15 Introduction by Sophie Volpp, Chair, Center for Chinese Stuides 0:01:48 Jeffery Moser, presentation and lecture 0:43:08 Discussion and Audience Q/A with Jun Hu Follow the Center for Chinese Studies on: → Facebook: / ccsberkeley → Twitter: / ccsberkeley → Website: https://ieas.berkeley.edu/ccs Original Event Info: Colloquium: Center for Chinese Studies | November 12 | 5-6:30 p.m. | Zoom Webinar