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Most teams think scaling content means publishing more. Brian Dean, founder of Backlinko and Exploding Topics, explains why that’s wrong — and how he scaled content faster without using AI. In this interview, Brian breaks down the template-based content strategy that helped Exploding Topics reach millions of visitors while maintaining quality and efficiency. Here’s what you’ll learn: Why 90% of Exploding Topics’ traffic came from just a few templates How templates make scaling faster, cheaper, and easier to outsource How to hire and manage freelance writers using structured workflows Why AI isn’t the shortcut it seems — and what gives you real competitive advantage How to pick new topics logically, without relying too much on keyword research This is a must-watch for content marketers, SEO professionals, and marketing ops teams looking to scale production efficiently while keeping human insight at the core. 🔔 Subscribe for more interviews on SEO, AI, and content marketing: @brankokral 📺 Watch the First principles of great content for SEO and AI search playlist here: • First principles of great content for SEO ... Chapters: 00:00 How templates scaled content production 01:45 Hiring and managing writers 09:50 Why Brian Dean avoids using AI 12:10 Traffic from organic search vs. newsletter 13:40 Choosing topics without keyword research Connect with speakers: Brian Dean / brianedean @BrianDean Branko Kral / brankokral #BrianDean #BrankoKral #ExplodingTopics #Backlinko #ContentMarketing #ContentOperations #MarketingOps #SEO #ContentStrategy #ScalingContent #Templates #AIContent #DigitalMarketing #GrowthMarketing #ContentWorkflow #MarketingStrategy