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Have you ever wondered why some researchers can turn hours of conversations, interviews, and observations into clear, powerful insights? The answer lies in Qualitative Data Analysis (QDA). In this video, I’ll give you a full breakdown of qualitative analysis, what it really means, why it’s so important in research, and the outcomes you can expect. Here’s what you’ll learn: What qualitative data analysis is (in simple terms) Why qualitative research is so important in academia and NGOs The key differences between qualitative and quantitative analysis The history and evolution of qualitative methods Modern tools like NVivo, Atlas.ti, MAXQDA, and Dedoose, which make data analysis faster and easier. Whether you’re a Master’s or PhD student, a researcher, or working with an NGO, this video will help you understand how to uncover deep, meaningful insights beyond just numbers. Don’t forget to drop a comment: Do you think technology is improving research quality, or do you still prefer manual coding? Subscribe and turn on the bell so you don’t miss the next episode in this qualitative research series. Book a one-on-one strategy session with me using the link below. https://selar.com/m/yewande-akintewe1 Remember: Qualitative analysis gives research its human voice. #qualitativeresearch #dataanalysis #qualitativevsquantitative #researchtips #AcademicSuccess #nvivo #atlasti #researchmethods #phdlife #mastersstudent