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When people think about Paid Search they immediately think about Google Ads - but in 2025, everything changes. The importance of wider network usage, including a huge increase in Microsoft Ads spend, will grow as usage of Bing increases and - eventually - ads start appearing in ChatGPT (which is very likely to run on the Microsoft Ads platform). To achieve a highly profitable Paid Search campaign in 2025 your strategy strategy needs to be: Well researched Proactive Optimised for the changing search landscape But before you can scale it you need to optimise the performance of your campaigns first. In this LIVE podcast special, Exposure Ninja's Head of PPC, Tom Goodwin, will teach you how to strategise and create a highly profitable Paid Search campaign. This LIVE podcast recording will be hosted by: Charlie Marchant (CEO) Dale Davies (Head of Marketing). Have questions about Paid Search? Leave them as comments now and have them answered in the call. Watch this while you wait for the live podcast to begin: • 8 Common PPC Mistakes (and How To Avoid Them) ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja / exposureninja / exposureninja / exposureninja / exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #GoogleAds #PPC