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📅 Schedule your free 30-min strategy call with Catherine: https://bit.ly/3LTqiBw ⚙️ Restart your practice in 7 days: https://bit.ly/46Gwaaa ⬇️ Hello, and welcome to "Beauty and the Biz" where we talk about the business and marketing side of plastic surgery, and how the riches are in the niches. I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying", as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “The Riches Are in the Niches — with Jason S. Hamilton, MD". It is so counterintuitive. You may think you would make less if you limited yourself to certain procedures, rather than offer lots of procedures to anyone with a pulse (and pocketbook). However, the opposite is true if done right. When you develop a niche, the right patients are attracted to you, they convert more often because they see you as the expert, and you can charge 2-10X more since certain patients want to pay for the best. This Saturday’s video is an interview I did with Dr. Jason Hamilton, the director of facial plastic surgery at the Osborne Head and Neck Institute based at Cedar-Sinai Medical Towers in Beverly Hills. Dr. Hamilton generously laid out his philosophy, plan and journey to becoming THE African American nose expert (and you could do the same with another procedure or target market). We talked about: • How he did the math to determine the market was big enough (250 rhinos/year) • How he gets Free PR • How he gets sports figures and celebrities to seek him out • How he weeds out “problem patients” BEFORE working with them Dr. Hamilton also gives back generously and knows how to hang onto staff for the long haul. This is a must watch video! Visit Jason Hamilton's website at: https://BlackNoseJob.com Enjoy! Catherine Maley, MBA 📲 P.S. If you feel inspired to do more and have more but not sure how, let’s do a 30-minute strategy call to give you clarity. Visit: https://bit.ly/3LTqiBw 📖 Get a Copy of Catherine’s FREE Book: https://bit.ly/3GuAJqc 👁 DON'T MISS THESE INTERVIEWS 👁 ➡️ Robert Singer, MD FACS - Former President of The Aesthetic Society: https://www.catherinemaley.com/podcas... ➡️ Grant Stevens, MD FACS - Former ASAPS President: https://www.catherinemaley.com/blog/e... ➡️ E. Gaylon McCollough, MD FACS - Former President of AAFPRS, ABFPRS, AACS: https://www.catherinemaley.com/podcas... ✔️ STAY UPDATED! ✔️ Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM #plasticsurgeonmarketing #cosmeticsurgeonmarketing #podcast #aestheticpracticemarketing #stafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #richesinniches #therichesareintheniches #drhamilton #jasonshamiltonmd #blacknosejob