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ProfileTree Testimonial - Everun | Energy Management | Wind Turbine Management | Video Marketing https://profiletree.com/services/vide... In this video, we share a testimonial from our client Everun. Everun are the energy management specialists, powering the future of business in the UK and Ireland. They will get under the bonnet of your business’s energy consumption and implement personalized energy solutions, helping you protect against volatile energy markets, reduce costs, improve productivity, and slash your carbon footprint. Check out their website and more information on Everun here https://everun.ltd/ -- For Everun, we helped create video content, particularly their television advertisement as well as video content that they could use on their website and social media channels. Video content is a powerful tool for businesses looking to improve their online presence, engage their audience, and drive conversions. Here are several benefits of using video content for a website and social media channels: Engagement: Videos are incredibly engaging, and they're a great way to captivate your audience's attention. In the age of short attention spans, videos can quickly deliver a message or explain a complex idea or product. Boost Conversion Rates: Studies have shown that videos can dramatically increase conversion rates. A well-made video can effectively convince customers about the value of a product or service, leading to more sales. Builds Trust and Credibility: Videos allow businesses to create a more personal connection with their audience. They can help demonstrate the authenticity of a business and build trust, which is key for conversions and customer loyalty. Enhanced SEO: Search engines love video content. Websites with video content are more likely to rank higher in search results, driving more traffic to your website. Also, the presence of video content on your website encourages users to spend more time on your page, which is another factor that search engines consider for ranking purposes. Easy Sharing: Videos are easy to share, especially on social media platforms. If your video is engaging or compelling enough, it could potentially go viral, which would increase your reach exponentially. Versatility: Videos can serve multiple purposes - from product demos, how-to guides, customer testimonials, behind-the-scenes looks, and many more. Emotional Connection: Videos can stimulate not only visual but also auditory senses, enabling businesses to create a deeper emotional connection with their audience. Better Understanding of Products/Services: Videos can illustrate how a product or service works better than text or pictures. Customers are more likely to purchase a product if they've seen it in action first. Increased Customer Retention: Video content is memorable and can help with brand recall. Customers are likely to remember your brand if they have watched your videos, which can lead to repeat business. Mobile Users: With the rise of smartphones and mobile data, more people are watching videos on their phones than ever before. By creating video content, you are catering to this large and growing audience. Remember, though, that while video content can offer numerous benefits, it's crucial to maintain high-quality production values. Poorly produced videos can have the opposite effect and might harm a brand's reputation. Check out our video services here https://profiletree.com/services/vide... Did you love this video? We'd love to hear your feedback by leaving us a review: https://g.page/r/CeyCZviVC0MMEBM/review We would love your feedback or comments below on what you thought. Be sure to like and subscribe for our upcoming tutorials in this series. ---------- We hope you find this video masterclass helpful and if you do, be sure to give it a like and subscribe for more videos from us and masterclasses, tutorials, and more. If you have questions about how to grow your business online, check out our website at https://www.profiletree.com for all our services! #energy #energymanagement #testimonial