How to move from Product To Platform (2) (Platform Series with Julian Wright + Andrei Hagiu) скачать в хорошем качестве

How to move from Product To Platform (2) (Platform Series with Julian Wright + Andrei Hagiu)

All companies from startups to successful product companies and existing Platform businesses will benefit from this video. In this Platform Series with Prof Julian Wright and A. Prof Andrei Hagiu, world experts in Platform Strategy, we shared the second method to use to move from a Product / Linear business to a Platform business and explored the benefits, pre-requisites, pitfalls, and tradeoffs of this method. Intuit's introduction of ProAdvisor for Quickbooks users to find accountants and Envato (a platform business) who had $1bn community earnings in 2020, uses this method. How some alternative investment platforms like Angellist, Vinovest, and Rally Road could use this method like Masterworks. What are some signs that your product has great platform potential using this method? Bonus audience question of clarifying the difference between viral effects and network effects. 0:00 Topic 0:23 What is the second way to move from Product to Platform? 1:12 Examples of matured companies using this method? Intuit. Tesla. Steezy 08:10 How can growing companies (SME) use this method? Masterworks. Vinovest. Rally Road. AngelList 14:28 Examples of Platform companies using this method? 15:45 What are some signs that your Product can use this method?  19:24 What are some benefits of this method? 20:13 What are the potential pitfalls/tradeoffs? 22:19 Examples of companies who failed to implement this method? Samsung. Virgin America. 29:16 Viral Effects vs Network Effects Clubhouse, viral or network effects? 37:07 Coming up next video's topic Subscribe to this channel and notification for the next video: or Subscribe to Sofos newsletter here: https://keap.app/contact-us/357137219... or Follow   / sofo   To receive updated content about Platforms from Julian Wright and Andrei Hagiu: Subscribe https://platformchronicles.substack.com