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Codecs demystified: from RAW to H.265, AV1 and ProRes – what every creator needs to know In this 20-minute master-class you’ll learn exactly what a codec is, why we need them, and how they affect every stage of video production. We start with the basics—coder-decoder, intra-frame vs. inter-frame, lossy vs. lossless—then move to real-world numbers: why a single minute of uncompressed 4K can top 20 GB, how JPEG XL squeezes 25 % smaller files with identical quality, and how 4:2:0, 4:2:2 and 4:4:4 chroma-subsampling trade color data for smaller size. Next we break down the three production stages: Acquisition – shooting RAW (ARRI, BRAW, ProRes RAW) vs. camera-native H.264/H.265. Intermediary – editing smoothly with ProRes/DNxHR intra-frame codecs. Delivery – compressing to H.264, H.265 or the new AV1 for YouTube, Netflix or your phone. By the end you’ll know which codec to pick for maximum quality, lightning-fast timeline scrubbing, or the smallest upload size—and why your hardware, storage speed and GPU generation matter. Timestamps, sample bit-rates and side-by-side visual comparisons included. Full Course: • Video Production Unlocked: Mastering Codec... 🌐All Links DCTL Pack FREE Download (For Colorgrading) 📦 https://tiny.alphabravomedia.co/dctl-... My Digital Downloads 📥 https://tiny.alphabravomedia.co/digit... My Linktree 🌳 https://linktr.ee/AlphaBravoMedia 🛍️ Shop & Product Links: Camera Equipment 📸 I use & recommend https://tiny.alphabravomedia.co/shop-... Microphones 🎙️ I use & recommend https://tiny.alphabravomedia.co/mics Softboxes & Lights 💡 https://tiny.alphabravomedia.co/softb... 🏪 View the entire Storefront https://tiny.alphabravomedia.co/store... 📚 Chapters 00:00 Codec is a Coder Decoder 00:08 What we're going to learn from this video 00:50 What is a codec? 01:50 Why do we use codecs? 02:17 Example of JPG vs JXL Compression 03:43 more compression = lower quality 04:17 Codecs with lesser compression like "RAW" 06:38 The more compressed codecs 07:15 Intra frame Compression "Within" 08:17 Inter frame compression "between frames" 09:33 want to learn more about interframe works? 10:09 Pros and cons of Interframe compression 11:48 About AV1 Codec 12:15 Reducing color to save storage "4:2:2" explained 15:01 Examples of inter and intraframe codecs 17:01 Why do we choose different codecs? 21:17 Summary of what we learned 23:46 Support this content with a like a subscribe 🤖 AI prompts for learning more about this video Click the link to copy the prompt or open it directly into chatgpt, plerplexity, t3chat, or duckduckgo ai "Explain to me the difference between 8 bit color, 10 bit, 12, 14, 16, etc. What does it mean and how does it affect me as a videographer? How does it relate to video codecs?" https://tiny.alphabravomedia.co/GoSSU "Explain to me the AV1 codec and how its different than the rest like h.264/5 and why is it not as commonly used right now? what is its benefits and drawbacks currently?" https://tiny.alphabravomedia.co/hAwec "Explain to me color sub sampling and why it works without affecting perceptible quality" https://tiny.alphabravomedia.co/7OSZC "Explain to me the different intent of different codecs from acquisition, intermediary codecs, and delivery codec. Explain to me the ones i'll encounter as a videographer." https://tiny.alphabravomedia.co/GpNJH ℹ️ Resources Mentioned Videos: • How are Images Compressed? [46MB ↘↘ 4.07M... • Video Compression Is Magical • Why Snow and Confetti Ruin YouTube Video Q... The whiteboard from the video: https://excalidraw.com/#json=R1v4sEm_... As an Amazon Associate I earn from qualifying purchases.