#11 Marvel Entertainment. From bankruptcy to creating the most successful cinematic universe. скачать в хорошем качестве

#11 Marvel Entertainment. From bankruptcy to creating the most successful cinematic universe.

Did you know that just over a decade before the release of Avengers: Endgame, Marvel was on the brink of total collapse? In this video, we dive into the incredible "Phoenix Gambit"—the true story of how Marvel Enterprises rose from the ashes of a 1996 Chapter 11 bankruptcy to become the most dominant force in Hollywood. What You’ll Learn: • The Darkest Hour: How aggressive expansion and a collapsing comic book speculator bubble led to a 1996 bankruptcy filing, pitting corporate raiders Ronald Perelman and Carl Icahn against each other in a brutal two-year battle for control. • The Frugal Savior: The rise of Ike Perlmutter, the legendary "architect of frugality" who saved the company by implementing radical cost-containment measures—including famously retrieving paper clips from trash cans. • The $525 Million Gamble: The high-stakes 2005 deal with Merrill Lynch that changed everything. Marvel put up the film rights to 10 characters—including Captain America, The Avengers, and Nick Fury—as collateral. If their first independent films failed, the bank would have seized their entire remaining catalog. • The Visionaries: How David Maisel conceived the "intellectual structuring" of a shared cinematic universe and how Kevin Feige integrated the creative vision that turned "B-list" heroes into household names. • The Casting Miracle: Why casting a then-"uninsurable" Robert Downey Jr. as Tony Stark was the ultimate gamble that launched a multi-billion dollar ecosystem. • The Ultimate Exit: How these strategic maneuvers led to the $4.3 billion acquisition by Disney in 2009, marking one of the most successful turnarounds in business history. Extra History: We also explore the bizarre "what if" scenario of the late 1990s, when Michael Jackson attempted to buy Marvel during its bankruptcy process because he desperately wanted to play Spider-Man. *This is 100% AI created using NotebookLM