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http://www.wiseguyapps.com - New York SEO Tip Google Penguin - Call 307 709 2008 What is the Penguin Algorithm? Penguin, also known as the “Over Optimization Penalty” was released in April 2012. The algorithm aims to take down websites that have incorporated black hat SEO strategies such as cloaking, duplicate contents, spamming and many more. These strategies are being used to manipulate the links directing to a website. Basically, the ranks are being decreased so as to penalize these websites. About 3.1% search queries are in English, 3% are in German, Chinese and Arabic, and the remaining percentage on other languages that are being highly spammed. So as to improve the search engine result pages of Google, they have created an algorithm that is carefully designed to find websites that do not keep an eye on the Webmaster Guidelines. When the Penguin was released, a lot of entrepreneurs were drastically affected as their websites’ organic traffic from search engines has drastically decreased. How to Revive After Being Penalized by Penguin Algorithm? There is a high chance of revival if your website was hit by the Penguin. Unfortunately, it will be very crucial especially because you have to track down all the black hat strategies you (or worse, and SEO firm) have implemented on your website. Here are some important things that you have to do: • Correct all preposterous contents you have posted on your website and other link building sites. Improve all the information by correcting probable errors such as grammar and spelling, and add useful contents to make it a hub of information. • Avoid excessive link building and unnatural links. It is also helpful if you will execute the tasks on different days rather than doing it on a single day. • Keyword stuffing and spamming should be abolished immediately. Wiseguyapps – Executing Efficient White Hat SEO Strategies Wiseguyapps is known for its efficient SEO strategies that adhere to all the algorithms Google set. We value all the methods being implemented to optimize our clients’ websites, assuring that there will be no negative effects years after. Alex, our SEO guy, has gone through rigid trainings so as to update his knowledge with the most effective strategies that uplift page rank, increase click-through rate and improve organic traffic from search engines. If you are in need of expert SEO strategies for you website’s branding and visibility on search engines, call us at 307-709-2008.