Your Car Has No Keys, Your Office Has No Walls—Software Did This скачать в хорошем качестве

Your Car Has No Keys, Your Office Has No Walls—Software Did This

The world is being redefined by software—and marketing is now in the magic business. In this provocative keynote, digital strategist and author Robert Tercek explores how software is vaporizing physical products, transforming entire industries, and reshaping trust between brands and consumers. From autonomous vehicles and artificial intelligence to Uber, blockchain, robot corporations, and algorithmic management, this talk reveals how digital systems are quietly rewriting the rules of business—and society itself. You’ll discover why: • Every company is becoming a software company • Digital marketing is now about illusion, trust, and stagecraft • AI, automation, and algorithms are replacing labor, management, and even corporations • Consumers are increasingly wary of “black box” technologies they don’t understand • The next major competitive advantage will be earning trust in a software-defined world Using real-world examples—from Volkswagen’s software scandal to Uber’s algorithmic workforce, autonomous cars, invisible apps, and the rise of decentralized, blockchain-powered corporations—this keynote challenges marketers, technologists, and business leaders to rethink their role in a world where code shapes reality. Based on insights from Tercek’s book Vaporized, this talk is essential viewing for anyone working in digital marketing, technology, AI, media, mobility, or innovation leadership. 👉 If you care about the future of business, trust, and technology—this one will make you think differently. #DigitalTransformation, #AIinBusiness, #FutureOfMarketing, #SoftwareDefined, #TechLeadership, #Automation, #Blockchain, #InnovationStrategy, #DigitalEconomy, #TrustInTechnology, #MarketingTrends, #BusinessOfAI