How to Make Marketing Revenue Driven | Jack Kennedy's brightonSEO talk | October 2025 скачать в хорошем качестве

How to Make Marketing Revenue Driven | Jack Kennedy's brightonSEO talk | October 2025

How do you prove marketing actually drives revenue - not just leads? In this talk from brightonSEO (October 2025), Jack Kennedy breaks down how marketers can move beyond vanity metrics and build strategies that connect directly to commercial outcomes. Businesses don't run on leads. They run on revenue. Yet most marketing is still measured by traffic, clicks, and lead volume - metrics that look good in reports but mean nothing on a P&L. Jack covers how marketers, agencies, and business leaders can tie activity to real commercial impact, make sharper decisions, and finally demonstrate what marketing is actually worth. 0:00 – Introduction: Making marketing revenue-driven 0:22 – Why reporting to revenue matters 1:24 – Leads vs revenue: real campaign example 3:24 – Optimising the full marketing funnel 4:03 – Why companies struggle to report revenue 7:07 – Data challenges & decision making 8:03 – Sales and marketing alignment 9:25 – Tools & technologies for revenue tracking 11:34 – Building a reporting framework 12:42 – Final takeaways #brightonseo #RevenueMarketing #MarketingStrategy #SEOMarketing